A project designing posters for an event in New York City.
‘The Great Dumbo Drop’ event is for fundraising public schools and students that have strength in STEAM(Science, Technology, Engineering, and Math). People can donate by adopting dumbo and mini dumbos parachute down from rooftops onto the Street and depending on where it lands, the winner gets a prize from neighborhood shops.
The dumbo feels heavy, but at the same time, it feels cute. Also, the event is for kid’s dream and future. So I wanted to express this contrast and metaphor by using heavy typefaces, bubbles, dropping and scattering feelings of a composition.