Fishs Eddy is a dinnerware shop in NYC. They started their business since 1986 and the shop became one of the famous tourist attraction in NYC. Basically, they have retro and nostalgic mood. And they are humorous and quirky. You can find many items that can make you laugh. They reflect the spirit of the age with their sense of humor. The display is very natural and organized by each themes of collections. Accordingly, I made handwritten logotype with a combination of upper case and lower case for quirkiness the shop has. And drew dishes, cups, taxi, pigeons, cats, and scared dogs by them indicating the shop is an enjoyable NYC institute.